Creative Direction & Consulting

Alexander Auffermann is an internationally active designer and creative director specializing in art direction, brand development, and visual strategy. He conceives and executes campaigns, design systems, and holistic brand identities — from strategic concept to final implementation.

His work combines conceptual thinking with strong visual leadership and a refined aesthetic approach. The result is distinctive brand communication that is strategically grounded and visually consistent.

In addition to his professional practice, he serves as a lecturer at DIPLOMA University, teaching courses ranging from Art Direction to AI workshops in graphic design, visual communication, and film. His teaching focuses on contemporary design methodology and the practical integration of generative AI into creative processes.

His clients include Adler Lacke, BMW Motorrad, BYD, DRK, Duravit, HAIX, MAN, Nespresso, Schüco, Vodafone, WWF, and numerous other national and international brands.

At the core of his work lies a simple belief:
“It is the responsibility of art to promote the improbable.”